Asking if chatbots are right for your business is like asking if social media marketing is right for you. If they haven’t arrived in your industry yet, chatbots are on the right track.
Messaging apps are turning in to a big change in marketing. Social media is still around, but messaging apps are slowly taking over. The way to capitalize on this is through bots.
A little restraint will go a long way, especially with chatbots. As effective as they are, research shows that people really don’t like them. They can be the key to resounding success, but their proper application is crucial.
What exactly is a chatbot (in marketing)?
Importance of chatbot in marketing
A “bot” is software that automates a task or group of tasks.
There are a variety of bots available. Some are capable of handling a range of tasks, while others are more limited. Bots are designed and built to do very specific things.
In practical terms, this means that the chatbot program will have a series of pre-written responses to interact with humans.
For example, imagine your company that makes guitars. People often end up on your website trying to find the best guitar for them. Instead of directing them to support assistant, you develop a chatbot. When the person visits your site, the chatbot initiates an interaction. It then reads the visitor’s questions and uses pre-programmed answers to answer them.
Instead of communicating with another person, your customer gets a response from an automated system. It is simpler, faster, and, most importantly, available instantly.
Advantages of chatbots in Marketing
The main advantage of using a chatbot in marketing is pretty obvious. You don’t have to pay a staff member to engage in customer service. But that’s not all. Bots are also useful in many other ways.
ChatBots are easy to build and set up
You can design a bot for Facebook Messenger in very less time. It won’t be the most sophisticated bot ever, but it will get the job done. Even a simple chatbot can be very useful and profitable.
Chatbots give simple answers to simple questions
Many people just want a quick and simple answer to a short question. So instead of having to browse the database or talk to someone, people can get their answers instantly and be on the go.
Bots always put your best foot forward
Interaction with a chatbot will always be predictable. Your brand image will be presented in the best possible way every time a user interacts with it. A chatbot will not lose its temper and will not insult anyone.
The potential of bots is still unexplored
Bots are adopted en masse and the sky is the limit for them. At present, it is difficult to predict how the use of bots will evolve. However, it is worth considering the previous statistics on messaging apps. When messaging apps finally take over, the companies with the best chatbots will dominate the pack.
Effective for Business
Chatbots are not only effective, but they are also a necessary tool for 21st-century entrepreneurs.
Almost all businesses can benefit from the use of chatbots. Not to mention the very real ROI potential of chatbots compared to humans.
But it’s not always the same here. Improper implementation of chatbots can signal that a brand loses contact with its customers. Even a short series of negative experiences is enough to keep customers away from a brand.
In conclusion, chatbots are certainly a great tool in Digital Marketing for companies or businesses to increase user interaction with their brand/business for more conversions and ROI. But they should have to implement properly without any negative effect on your business.