How to write content/article? This is a big question for people, who are newly created or creating a blog/website.
Before you publish your next blog post, use this checklist to make sure you fully optimize your content for readers, search engines, and your marketing goals.
- Checklist to Write a Blog Post/Content
- 1. Create a start-up title
- 2. Identify your audience
- 3. Know your goal
- 4. Assign the main keyword
- 5. Use the main keyword in the title
- 6. Assign a few secondary keywords
- 7. Write more than 300 words
- 8. Add value
- 9. The show, don’t say
- 10. Use the active voice
- 11. Write for an eighth-grade reading level
- 12. Don’t steal content
- 13. Provide appropriate sources
- 14. Use subtitles
- 15. Use the main keyword in at least one subheading
- 16. Divide the large paragraphs
- 17. Highlight important information
- 18. Add support graphics
- 19. Make sure the images are the right size
- 20. Add the main keyword to the image alt tag
- 21. Use the main keyword in the name and title of the image file
- 22. Avoid copyright infringement on the image
- 23. Use the main keyword in the page title
- 24. You must use your main keyword in the meta description
- 25. Use the main keyword in the first paragraph
- 26. Use the main keyword near the end of the copy
- 27. Naturally use the primary keyword in the copy
- 28. Use the secondary keywords
- 29. Add links to relevant internal pages
- 30. Add links to other high-quality web pages
- 31. Define outbound links to open a new page
- 32. Finish with a call to action
- 33. Write additional titles
- 34. Optimizing for social sharing
- 35. Make a final edition of the copy
- 36. Check the referencing on the page
Checklist to Write a Blog Post/Content
1. Create a start-up title
If you don’t know how to write content, first note at least a first idea of the title of the message. Selecting the Post title before you start writing helps you stick to the subject and deliver what you promise in the title.
2. Identify your audience
Identify exactly who you are writing the blog for. When you know the exact audience of your content, it is much easier to be direct with your writing.
3. Know your goal
All digital content must be created with your marketing plan in mind. So, one of the first things on how to write content should be to identify the main purpose of your blog’s marketing content (for example, building brand awareness, capturing email subscribers, boost SEO, etc.).
4. Assign the main keyword
Use any keyword difficulty tool to identify the best keyword to use for the post. The keyword should accurately represent the subject and also be one of the best keywords for your industry. Moreover, it should be relatively popular and present a keyword difficulty that you can probably rank for.
5. Use the main keyword in the title
Go back to your Title and make sure the main keyword is used in the title.
6. Assign a few secondary keywords
Solid writing also includes a step to finding related keywords to use in your message. So, Choose three or four LSI keywords related to the main target keyword of the post.
7. Write more than 300 words
Write as much as you want to cover the whole topic and, as a best practice, write over 300 words to show search engines that this is a comprehensive resource.
8. Add value
When you write your article, provide details, facts, statistics, takeout, news, and useful and useful information to the reader.
9. The show, don’t say
The most important part of this blog writing is to use examples that help audiences understand and deeply absorb the message you are trying to share.
10. Use the active voice
Keep the post with valuable content by using an active voice. However, try to avoid the passive voice, which can make the content difficult.
11. Write for an eighth-grade reading level
While the quality of writing should be high, keep it simple. Most importantly, do not use overly complex sentence structure or terminology that could lose readers. You can refer to Neil Patel’s article on content writing which gives great insights.
12. Don’t steal content
The content you create should always be original and never be copied from another website. However, Plagiarizing content from other sites can result in search penalties.
13. Provide appropriate sources
If you are using quotes or information from other sites in your blog post, provide appropriate quotes by listing and linking to the source.
14. Use subtitles
Divide your content by using subtitles in your posts to divide sections of text.
15. Use the main keyword in at least one subheading
Part of the blog writing should include the insertion of the keyword in at least one sub-section.
16. Divide the large paragraphs
Digital content should be easily readable, so break up large blocks of text and paragraphs by adding paragraphs and white space.
17. Highlight important information
One of the most important content writing tips is to use formatting features that make it easier to hover over posts. Therefore bold, italicize, or highlight important information.
18. Add support graphics
The content writing for your blog should also include adding images, videos, embedded social posts, etc. that make the post more attractive or interesting.
19. Make sure the images are the right size
Too large images will slow down the loading speed of the site. So, do not use photos with large files.
20. Add the main keyword to the image alt tag
Use the target keyword(Main keyword) of the page in the image alt tag to improve the SEO of the blog.
21. Use the main keyword in the name and title of the image file
Use the main keyword in the original file name and the title in the CMS, When adding images.
22. Avoid copyright infringement on the image
Recheck to make sure you have the right to publish images to avoid copyright issues with digital photos and videos.
23. Use the main keyword in the page title
In your content writing, start SEO optimization by writing a page title that includes the main keyword. However, make sure your page title is unique to avoid duplicate title tag issues that could affect your site’s SEO. Usually, you can use the same page title as your title.
24. You must use your main keyword in the meta description
Also include the main keyword in an original meta description that does not exceed 320 characters.
25. Use the main keyword in the first paragraph
Another SEO copywriting tip is to include the main keyword in the first paragraph of the copy to send signals to the search engines.
26. Use the main keyword near the end of the copy
Use the main keyword near the end of the post to reserve the copy with references to the target expression.
27. Naturally use the primary keyword in the copy
Do not engage in keyword stuffing. Therefore use the term enough to create a keyword density of 1 to 1.5% in your copy.
28. Use the secondary keywords
you have selected at least once in the copy. Support the main keyword by adding each associated keyword at least once in the post.
29. Add links to relevant internal pages
At this point in the writing, add links to other posts and pages published on your site by adding relevant hyperlinks to other internal pages.
30. Add links to other high-quality web pages
Add relevant and user-friendly outbound links to other high-quality websites to give credit and links to sources.
31. Define outbound links to open a new page
Examine outbound links on your page and configure them to open in a new window to keep readers on your site even if they click on a link to another website.
32. Finish with a call to action
Because all good blog articles are written with a goal in mind, finish with a call to action that tells the reader what you want them to do next.
33. Write additional titles
Go back to your title and write a few more variations to find a more powerful title. Choose the best title for your new options. In addition, make sure it includes the main keyword and is concise and compelling. Your final title must contain less than 60 characters in order to be fully displayed in the search.
34. Optimizing for social sharing
Encourage readers to spread your posts by creating shareable content including Click To Tweet links and social sharing icons.
35. Make a final edition of the copy
Use self-editing that helps you find spelling and grammar mistakes as well as typos. Do not publish until the post is fully edited.
36. Check the referencing on the page
Once the message is published, make sure you don’t miss any SEO optimization step by running it via the SEO checker on Alexa‘s page or any other tool.
In conclusion, I hope, you are now able to know how to write content for your website/blog. Use the above methods, whenever you write an article.