how to write content

How to Write Content For a Website/Blog

Content writing

How to write content/article? This is a big question for people, who are newly created or creating a blog/website.

Before you publish your next blog post, use this checklist to make sure you fully optimize your content for readers, search engines, and your marketing goals.

Checklist to Write a Blog Post/Content

1. Create a start-up title

If you don’t know how to write content, first note at least a first idea of ​​the title of the message. Selecting the Post title before you start writing helps you stick to the subject and deliver what you promise in the title.

2. Identify your audience

Identify exactly who you are writing the blog for. When you know the exact audience of your content, it is much easier to be direct with your writing.

3. Know your goal

All digital content must be created with your marketing plan in mind. So, one of the first things on how to write content should be to identify the main purpose of your blog’s marketing content (for example, building brand awareness, capturing email subscribers, boost SEO, etc.).

4. Assign the main keyword

Use any keyword difficulty tool to identify the best keyword to use for the post. The keyword should accurately represent the subject and also be one of the best keywords for your industry. Moreover, it should be relatively popular and present a keyword difficulty that you can probably rank for.

5. Use the main keyword in the title

Go back to your Title and make sure the main keyword is used in the title.

6. Assign a few secondary keywords

Solid writing also includes a step to finding related keywords to use in your message. So, Choose three or four LSI keywords related to the main target keyword of the post.

7. Write more than 300 words

Write as much as you want to cover the whole topic and, as a best practice, write over 300 words to show search engines that this is a comprehensive resource.

8. Add value

When you write your article, provide details, facts, statistics, takeout, news, and useful and useful information to the reader.

9. The show, don’t say

The most important part of this blog writing is to use examples that help audiences understand and deeply absorb the message you are trying to share.

10. Use the active voice

Keep the post with valuable content by using an active voice. However, try to avoid the passive voice, which can make the content difficult.


11. Write for an eighth-grade reading level

While the quality of writing should be high, keep it simple. Most importantly, do not use overly complex sentence structure or terminology that could lose readers. You can refer to Neil Patel’s article on content writing which gives great insights.

12. Don’t steal content

The content you create should always be original and never be copied from another website. However, Plagiarizing content from other sites can result in search penalties.

13. Provide appropriate sources

If you are using quotes or information from other sites in your blog post, provide appropriate quotes by listing and linking to the source.

14. Use subtitles

Divide your content by using subtitles in your posts to divide sections of text.

15. Use the main keyword in at least one subheading

Part of the blog writing should include the insertion of the keyword in at least one sub-section.

16. Divide the large paragraphs

Digital content should be easily readable, so break up large blocks of text and paragraphs by adding paragraphs and white space.

17. Highlight important information

One of the most important content writing tips is to use formatting features that make it easier to hover over posts. Therefore bold, italicize, or highlight important information.

18. Add support graphics

The content writing for your blog should also include adding images, videos, embedded social posts, etc. that make the post more attractive or interesting.

19. Make sure the images are the right size

Too large images will slow down the loading speed of the site. So, do not use photos with large files.

20. Add the main keyword to the image alt tag

Use the target keyword(Main keyword) of the page in the image alt tag to improve the SEO of the blog.

21. Use the main keyword in the name and title of the image file

Use the main keyword in the original file name and the title in the CMS, When adding images.

Recheck to make sure you have the right to publish images to avoid copyright issues with digital photos and videos.

23. Use the main keyword in the page title

In your content writing, start SEO optimization by writing a page title that includes the main keyword. However, make sure your page title is unique to avoid duplicate title tag issues that could affect your site’s SEO. Usually, you can use the same page title as your title.

24. You must use your main keyword in the meta description

Also include the main keyword in an original meta description that does not exceed 320 characters.

25. Use the main keyword in the first paragraph

Another SEO copywriting tip is to include the main keyword in the first paragraph of the copy to send signals to the search engines.

26. Use the main keyword near the end of the copy

Use the main keyword near the end of the post to reserve the copy with references to the target expression.

27. Naturally use the primary keyword in the copy

Do not engage in keyword stuffing. Therefore use the term enough to create a keyword density of 1 to 1.5% in your copy.

28. Use the secondary keywords

you have selected at least once in the copy. Support the main keyword by adding each associated keyword at least once in the post.

At this point in the writing, add links to other posts and pages published on your site by adding relevant hyperlinks to other internal pages.

Add relevant and user-friendly outbound links to other high-quality websites to give credit and links to sources.

Examine outbound links on your page and configure them to open in a new window to keep readers on your site even if they click on a link to another website.

32. Finish with a call to action

Because all good blog articles are written with a goal in mind, finish with a call to action that tells the reader what you want them to do next.

33. Write additional titles

Go back to your title and write a few more variations to find a more powerful title. Choose the best title for your new options. In addition, make sure it includes the main keyword and is concise and compelling. Your final title must contain less than 60 characters in order to be fully displayed in the search.

34. Optimizing for social sharing

Encourage readers to spread your posts by creating shareable content including Click To Tweet links and social sharing icons.

35. Make a final edition of the copy

Use self-editing that helps you find spelling and grammar mistakes as well as typos. Do not publish until the post is fully edited.

36. Check the referencing on the page

Once the message is published, make sure you don’t miss any SEO optimization step by running it via the SEO checker on Alexa‘s page or any other tool.

In conclusion, I hope, you are now able to know how to write content for your website/blog. Use the above methods, whenever you write an article.

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