Off-page SEO optimization: Analyzing competition

Off Page SEO

Off-page SEO factors

Off-page SEO factors are as important as on-page factors when analyzing the competition to enable a successful SEO campaign. The off-page factor can be termed external factors that affect SEO and these factors include inbound links, page ranking, etc.

The first place to start the link analysis process on your competitor’s websites is at You can use tools such as SEMrush and Moz bar to find out all of the links. But finding the number of links is not the only way to analyze the competition.


If you are wondering why off-page factors like finding real links are part of a successful SEO campaign in the face of competition, then the answer is that the factors will determine the value of the link. The number of links on your competition’s website is the least important factor as a particular site can have 5000 inbound links and all of them can come from one source/site with a low page ranking. In such a scenario, the number of links will definitely have no value.

If you have information about the number of links that your competitor’s site has and the different or unique sites from which these links are generated, you can isolate their weakness with regard to the number of links. In SEO, if you have multiple links from a particular website, it doesn’t have much value when dealing with multiple links from multiple websites.

The relevance

The relevance of inbound links is very important and has gained a lot of importance recently. Unfortunately, this is one of the most difficult factors to assess and, therefore, you may find yourself face to face with the question of what really constitutes relevance.

If you visit a content development company and find a link to an SEO website, then the link makes sense to be there on the website and it is a way of measuring relevance. If you think that visitors are clicking on a particular link, its existence is relevant. your competitor’s website if has 5,000 links, it doesn’t mean that you check each of them to find out how relevant they are. Instead, you can only check for the few important links, which will essentially be the ones with higher page rank.

Your first step will be to isolate the different areas from which the links are sent. If there are a large number of links from some domains, this means that the competition is weak. The next aspect to consider is the breakdown of the PageRank for these links. If the number of links with a high PageRank is higher, this means that competition is difficult.

Once you have all the information about the different links on your competitors’ site, the next step is to duplicate the information on your website so that you can get ahead of your competitors. The important thing to remember here is that your competitors could do the same with you and so you need to do much more than duplicate their links to make your SEO campaign effective.

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