SEO Interview Questions and Answers for freshers and experienced
Let’s check SEO interview questions and answers
What SEO & its Importance?
Ans. SEO or Search Engine Optimization denotes any process carried out for the development of Search Engine rankings of websites, products, services, or other content. It shows results also known as “free”, “organic”, “natural” or “earned” results. The significance of SEO begins with the need of the companies to achieve more traffic for their business websites. The ranking over search engines matter as a result of users pay extra heed to the first Five searches on Google. Moreover, the users have a tendency to consider Google’s refined search results as a result of they believe those searches to be more authentic and specific.
What is a Search Engine?
Ans. A search engine is a web-based software it is developed to search and find related data at the World Wide Web. Search engines normally answer the queries entered by way of the users and provide them a list of search results.
Name of a few search engines you know?
Ans. The names of a few search engines are- Google, Bing, Yahoo!, Baidu, DuckDuckGo, and Yandex.
Who are the Founders of Google?
Ans. Larry Page and Sergey Brin.
When Google founded?
Ans. Google founded on 4th Sep 1998.
What is the World Wide Web?
Ans. The World Wide Web (WWW) or the Web, which was invented by Tim Berners-Lee in the year 1989, is an information system of internet servers containing webpages the place specifically formatted documents and resources, supported through Hypertext Transfer Protocol or HTTP, can also be located through Uniform Resource Locators (URLs) with other hypertext links.
What is a Domain?
Ans. On the internet, the area is just part of the network address and acts as a descriptor for web sites. It contains e-mail addresses, website addresses, and addresses of Internet Protocols such as SSH, IRC, and FTP. For example, in https://www.samdigitalworld.in, here samdigitalworld is the domain.
What is a domain extension?
Ans. Domain extension refers back to the notation found at the end of web addresses. The extension is used to specify the code of a country or any website category. For Ex: .org is a website extension to specify organizations because of the web category.
What is a website?
Ans. A website contains a number of web pages or formatted documents that may be accessed over the Internet. Websites are normally recognized with names of domains or web addresses. For example, when you sort the web address www.samdigitalworld.in over the internet, it might take you to the home page of the particular website.
What is Web Hosting?
Ans. Web website hosting refers to any service offering space for web sites over the Internet. Web host permits your website to be seen by others via modem or network through making space over its server. There are other types of web website hosting services and products available nowadays which can be used as per the needs and requirements of the website developers.
What is Crawling?
Ans. Crawling or web crawling refers to an automatic procedure during which search engines filtrate web pages for proper indexing. Web crawlers go through web pages, search for related keywords, links, and content, and bring data again to the web servers for indexing. As crawlers like Google Bots additionally go through other related pages on web sites, companies build sitemaps for better accessibility and navigation.
What is Indexing?
Ans. Indexing will start when the crawling procedure will get over during a search. Google makes use of crawling to collect pages related to the search queries and creates an index that includes specific words or searches phrases and their locations. Search engines answer queries of the users by looking as much as the index and showing the most relevant pages.
What is SERP?
Ans. Search Engine Result Page or SERP refers to the page which is displayed when a particular search query is entered over the search engine. Apart from showing a list of results, SERP may also include ads
What is a natural result?
Ans. Organic lead to SEO denotes the list of the web pages which can be most related to the search question entered by the person. It may be known as “free” or “natural” result. Getting the next ranking within the natural result over the search engines is the main purpose of SEO.
What are the paid results?
Ans. Paid results in SEO imply the complete opposite of natural results. It normally denotes to ads that can be displayed above the organic results. Several website owners make payments to Google to show their internet sites for sure search terms or keywords. Paid results display up when some person enters a search question with the one’s keywords.
What is “Google Suggest” or “Autocomplete”?
Ans. Google Suggest is part of the auto-complete serve as of Google search engine. When any person enters a word or some letters over the search box, Google displays many related terms to him/her in a drop-down menu. Such suggestions are a number of the most regular search terms over the Google search engine. For example, as you begin to type Photoshop tutorial for, you may see different popular Photoshop tutorial related searches like“Photoshop tutorial for beginners” or “Photoshop tutorial for photographers.”
What is on page SEO?
Ans. On-page SEO refers to all activities performed on websites to get higher rankings and more relevant traffic from search engines. The referencing on the page is linked to the optimization of the content as well as to the HTML source code of any web page. Some of its aspects include META tags, title tags, meta descriptions, and title tags.
What is the off-page SEO?
Ans. Off page SEO is about the other aspects that influence the ranking of websites on the search engine results page. It refers to promotional activities, such as content marketing, social media, and linking outside the boundaries of any web page to improve its search rankings.
What is the definition of the keyword?
Ans. A keyword means any word used as a key. The keyword in SEO refers to the key phrases and words included in the web content that helps users find the specific website by entering relevant search queries on the search engines.
What is a long-tail keyword?
Ans. Long-tail keywords are phrases containing more than 4 or more words that make search results very specific.
These long sentences are used by smart SEO experts when they are trying to attract quality traffic to their websites rather than having random traffic and increasing their lead conversion rates. In addition, long-tail keywords are easy to rank compare to single-word keywords.
What are the LSI keywords?
Ans. LSI keywords or latent semantic indexing are semantically associated with the main keyword that users enter via search engines. How to find LSI keywords? Let’s say you have written about SEO on the page. Now search for your keyword (On-page SEO) in Google and scroll down below to the “Searches related to …” area at the bottom of the page
With the use of LSI keywords, which are linked to the main keywords in terms of relevance, search engines can identify the semantic structure of the keywords and extract the hidden meaning of the text to bring the most appropriate results on the SERPs.
What is domain authority?
Ans. Considered one of the most influential SEO factors, domain authority is a key performance measure developed by Moz, which rates any website on a scale of 1 to 100.
The higher your DA, the more likely your website is to have high traffic and a high ranking in Google.
You can check the domain authority of any website in Open Site Explorer.
This metric will effectively predict the search engine ranking of any website in the future, based on the score/strength of the domain authority.
The domain authority is assessed to check the credibility of any website. High quality backlinks and relevant backlinks will help to increase domain authority.
What is search engine submission?
Ans. Search engine submission refers to a specific activity of webmasters in which a website is directly submitted to the search engine in order to increase its recognition and visibility online.
In other words, it is a way to inform the search engines of the existence of any website, which is then indexed by the search engines and reflected on the SERP page.
This is also done by web developers and SEO experts so that the search engines reflect the most recent content from the website.
Is search engine submission necessary?
Ans.No, It is not necessary to submit your website to the search engines.
The majority of search engines these days (Google, Bing, and Yahoo) crawl and index pages by following links.
What is directory submission?
Ans. Directory submission in SEO refers to the list of any address or website with the relevant details on various web directories in a specific category.
Directory submission performs the same function as the telephone directory and increases the popularity of websites with greater online exposure and Directory submission can be both free and paid.
Note: Over the past few years, directories have changed – they are no longer useful for getting thousands of links to your site so you can play Google. Today, directories are valuable when used with care.
What is the article submission?
Ans. Submitting articles is considered part of off-page SEO optimization. Article submission ,which involves submitting articles to online article directories like EzineArticles, GoArticles, ArticleTrader, etc. with appropriate anchor text for link building, which is done for the promotion of any website.
Even though it enjoyed great popularity as one of the most effective SEO techniques, article directories lost their charm with Matt Cutts, the head of Google’s spam team, issuing a warning against its use in 2014.
What is a press release?
Ans. Submitting press releases involves writing press releases and submitting them to effective and popular PR sites to create inbound links to a specific website.
Online press releases stay in the database forever, which means they can be used at any time by anyone in need. It also improves the online visibility of websites in the future.
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