SEO Interview Questions and Answers

seo interview questions and answers

SEO Interview Questions and Answers for freshers and experienced

Let’s check SEO interview questions and answers

What SEO & its Importance?

Ans. SEO or Search Engine Optimization denotes any process carried out for the development of Search Engine rankings of websites, products, services, or other content. It shows results also known as “free”, “organic”, “natural” or “earned” results.
The significance of SEO begins with the need of the companies to achieve more traffic for their business websites. The ranking over search engines matter as a result of users pay extra heed to the first Five searches on Google. Moreover, the users have a tendency to consider Google’s refined search results as a result of they believe those searches to be more authentic and specific.

What is a Search Engine?

Ans. A search engine is a web-based software it is developed to search and find related data at the World Wide Web. Search engines normally answer the queries entered by way of the users and provide them a list of search results.

Name of a few search engines you know?

Ans. The names of a few search engines are- Google, Bing, Yahoo!, Baidu, DuckDuckGo,Ask.com and Yandex.

Who are the Founders of Google?

Ans. Larry Page and Sergey Brin.

When Google founded?

Ans. Google founded on 4th Sep 1998.

What is the World Wide Web?

Ans. The World Wide Web (WWW) or the Web, which was invented by Tim Berners-Lee in the year 1989, is an information system of internet servers containing webpages the place specifically formatted documents and resources, supported through Hypertext Transfer Protocol or HTTP, can also be located through Uniform Resource Locators (URLs) with other hypertext links.

What is a Domain?

Ans. On the internet, the area is just part of the network address and acts as a descriptor for web sites. It contains e-mail addresses, website addresses, and addresses of Internet Protocols such as SSH, IRC, and FTP.
For example, in https://www.samdigitalworld.in, here samdigitalworld is the domain.

What is a domain extension?

Ans. Domain extension refers back to the notation found at the end of web addresses. The extension is used to specify the code of a country or any website category. For Ex: .org is a website extension to specify organizations because of the web category.

What is a website?

Ans. A website contains a number of web pages or formatted documents that may be accessed over the Internet. Websites are normally recognized with names of domains or web addresses.
For example, when you sort the web address www.samdigitalworld.in over the internet, it might take you to the home page of the particular website.

What is Web Hosting?

Ans. Web website hosting refers to any service offering space for web sites over the Internet. Web host permits your website to be seen by others via modem or network through making space over its server.
There are other types of web website hosting services and products available nowadays which can be used as per the needs and requirements of the website developers.

What is Crawling?

Ans. Crawling or web crawling refers to an automatic procedure during which search engines filtrate web pages for proper indexing.
Web crawlers go through web pages, search for related keywords, links, and content, and bring data again to the web servers for indexing.
As crawlers like Google Bots additionally go through other related pages on web sites, companies build sitemaps for better accessibility and navigation.

What is Indexing?

Ans. Indexing will start when the crawling procedure will get over during a search. Google makes use of crawling to collect pages related to the search queries and creates an index that includes specific words or searches phrases and their locations.
Search engines answer queries of the users by looking as much as the index and showing the most relevant pages.

What is SERP?

Ans. Search Engine Result Page or SERP refers to the page which is displayed when a particular search query is entered over the search engine. Apart from showing a list of results, SERP may also include ads

What is a natural result?

Ans. Organic lead to SEO denotes the list of the web pages which can be most related to the search question entered by the person. It may be known as “free” or “natural” result. Getting the next ranking within the natural result over the search engines is the main purpose of SEO.

What are the paid results?

Ans. Paid results in SEO imply the complete opposite of natural results. It normally denotes to ads that can be displayed above the organic results.
Several website owners make payments to Google to show their internet sites for sure search terms or keywords. Paid results display up when some person enters a search question with the one’s keywords.

What is “Google Suggest” or “Autocomplete”?

Ans. Google Suggest is part of the auto-complete serve as of Google search engine. When any person enters a word or some letters over the search box, Google displays many related terms to him/her in a drop-down menu. Such suggestions are a number of the most regular search terms over the Google search engine.
For example, as you begin to type Photoshop tutorial for, you may see different popular Photoshop tutorial related searches like“Photoshop tutorial for beginners” or “Photoshop tutorial for photographers.”

What is on page SEO?

Ans. On-page SEO refers to all activities performed on websites to get higher rankings and more relevant traffic from search engines.
The referencing on the page is linked to the optimization of the content as well as to the HTML source code of any web page. Some of its aspects include META tags, title tags, meta descriptions, and title tags.

What is the off-page SEO?

Ans. Off page SEO is about the other aspects that influence the ranking of websites on the search engine results page.
It refers to promotional activities, such as content marketing, social media, and linking outside the boundaries of any web page to improve its search rankings.

What is the definition of the keyword?

Ans. A keyword means any word used as a key. The keyword in SEO refers to the key phrases and words included in the web content that helps users find the specific website by entering relevant search queries on the search engines.

Types of Digital Marketing?

Digital marketing can be categorised in to two types,

Inbound marketing

Inbound marketing is selling goods and services like

  • SEO (search engine optimization)
  • SMM (Social Media Marketing),
  • Content marketing, and
  • Branding It creates awareness of business and customer services

Outbound marketing

It is a traditional method of marketing. It targets potential customers. In addition, it covers activities such as,

  • Trade shows
  • Place ads in a newspaper
  • Radio announcements
  • Seminar series and
  • Cold call

What is a long-tail keyword?

Ans. Long-tail keywords are phrases containing more than 4 or more words that make search results very specific.

These long sentences are used by smart SEO experts when they are trying to attract quality traffic to their websites rather than having random traffic and increasing their lead conversion rates.
In addition, long-tail keywords are easy to rank compare to single-word keywords.

What are the LSI keywords?

Ans. LSI keywords or latent semantic indexing are semantically associated with the main keyword that users enter via search engines.
How to find LSI keywords?
Let’s say you have written about SEO on the page. Now search for your keyword (On-page SEO) in Google and scroll down below to the “Searches related to …” area at the bottom of the page

With the use of LSI keywords, which are linked to the main keywords in terms of relevance, search engines can identify the semantic structure of the keywords and extract the hidden meaning of the text to bring the most appropriate results on the SERPs.

What is domain authority?

Ans. Considered one of the most influential SEO factors, domain authority is a key performance measure developed by Moz, which rates any website on a scale of 1 to 100.

The higher your DA, the more likely your website is to have high traffic and a high ranking in Google.

You can check the domain authority of any website in Open Site Explorer.

This metric will effectively predict the search engine ranking of any website in the future, based on the score/strength of the domain authority.

The domain authority is assessed to check the credibility of any website. High quality backlinks and relevant backlinks will help to increase domain authority.

What is search engine submission?

Ans. Search engine submission refers to a specific activity of webmasters in which a website is directly submitted to the search engine in order to increase its recognition and visibility online.

In other words, it is a way to inform the search engines of the existence of any website, which is then indexed by the search engines and reflected on the SERP page.

This is also done by web developers and SEO experts so that the search engines reflect the most recent content from the website.

Is search engine submission necessary?

Ans.No, It is not necessary to submit your website to the search engines.

The majority of search engines these days (Google, Bing, and Yahoo) crawl and index pages by following links.

What is directory submission?

Ans. Directory submission in SEO refers to the list of any address or website with the relevant details on various web directories in a specific category.

Directory submission performs the same function as the telephone directory and increases the popularity of websites with greater online exposure and Directory submission can be both free and paid.

Note: Over the past few years, directories have changed – they are no longer useful for getting thousands of links to your site so you can play Google. Today, directories are valuable when used with care.

What is the article submission?

Ans. Submitting articles is considered part of off-page SEO optimization. Article submission ,which involves submitting articles to online article directories like EzineArticles, GoArticles, ArticleTrader, etc. with appropriate anchor text for link building, which is done for the promotion of any website.

Even though it enjoyed great popularity as one of the most effective SEO techniques, article directories lost their charm with Matt Cutts, the head of Google’s spam team, issuing a warning against its use in 2014.

What is a press release?

Ans. Submitting press releases involves writing press releases and submitting them to effective and popular PR sites to create inbound links to a specific website.

Online press releases stay in the database forever, which means they can be used at any time by anyone in need. It also improves the online visibility of websites in the future.

what keyword streaming ?

Keyword streaming means analyzing related keywords and choosing the best keyword for the website according to its target, in order to generate organic traffic and leads within keywords.

What is digital marketing?

Digital marketing refers to any marketing activity carried out online. It indicates the brand marketing tactics carried out via the Internet. Also, it involves techniques like

  • SEM (Search Engine Marketing)
  • SEO (search engine optimization)
  • SMM (social media marketing)
  • Internet audience analysis
  • Email marketing and
  • Content marketing.

How can you improve conversion rates?

In online marketing, the conversion rate is the ratio between the total number of visitors and visitors who perform the desired actions. Internet businesses measure successful conversions differently. Much depends on the nature of their activities and their objectives.

The increase in conversion rates is achieved by testing different elements of the site, especially on a landing page. You can also experience the layout, functionality, and style of landing pages.

What are the steps to follow if your ad is declined?

If your ad is declined, analyze the reason for the refusal. Solve the problem. You must wait for approval status after editing.

What are the areas in which to use your keywords to optimize website ranking?

For a better ranking, you should place the keywords in the following,

• Website title • Meta tag • Website URL • Headers and • Content of the web page.

Explain what is responsive web design?

Responsive web design is a relatively new approach to web design that makes the web pages work well on a variety of devices such as desktops, mobiles, and tablets. He rocks users get a great viewing experience no matter what device they are using. the practice consists of a mixture of flexible layouts, grids, images, and use of CSS media queries.

What activities are used to promote digital marketing?

Digital marketing promotion activities are,

  • Search engine optimization (SEO)
  • Content marketing
  • E-commerce marketing
  • Search Engine Marketing (SEM)
  • Marketing on social networks and
  • Email advertising

What do you know about AMP?

AMP (Accelerated Mobile Pages) gives a way to create attractive, smooth, and loadable web pages almost immediately for users. AMP makes it easy for publishers and marketers to build a mobile-friendly website page. The goal of Google’s AMP project is to create this new standard that will benefit all of us. Moreover, it is supported by different platforms and it is more compatible with all browsers.

What must be done to avoid a sanction?

In order to avoid any penalty,

  • Avoid stealing images or text from other areas
  • Don’t link to another website with poor page ranking
  • Avoid redirecting users to another web page by refreshing meta tags
  • Don’t use the words like ‘link’, to hypertext and link to your website

What are the “Bad Links”?

The following are bad links,

• Spam links from blogs • Links from websites not indexed in Google • Paid links • Rank and Low Traffic footer links • Links from websites that are not relevant to your sites • Links of link exchanges • A link from the same anchor texts from various websites

How to get a natural backlink to your website?

If your website is just launched, the chances of getting fast and natural links are Not possible. But, a common way to get a natural backlink is to write guest posts on reputable websites in your niche. It is very important to only do this for reputable websites.

What is an effective way to improve traffic to your website?

To effectively improve traffic, focus on referrer links, and SEO. It helps to gain visitors and brand recognition. However, the most important factor is to focus on retaining users.

What are “keywords” and importance in SEO?

Keywords are entered into a search engine to find relevant information. The keywords are important for SEO and better page ranking. The way you place the keywords is reflected in the ranking of your page.

Mention the use of anchor tag in SEO?

The anchor tag is a very important feature in SEO. It is used to make clickable text is written on a hyperlink. This allows you to create a link with a relevant text on a website/blog or a web page. It also refers to other links to your site. He is called backlinks.

What Are Black Hat SEO Techniques?

Some Black Hat SEO techniques are,

  • Keyword stuffing
  • Cloaking
  • Link Farming
  • Hidden text, etc.
  • Doorway Pages
  • Hidden Text or Links
  • Link Wheels or Link Networks
  • Rich Snippet Markup Spam

What is a webmaster tool?

Webmaster Tool is a free service from Google. It provides free indexing of data. He underlines exploration errors. In addition, it provides search queries and back-link information. He points to website malware errors. This allows us to submit the XML sitemap.

What is the use of competitive analysis?

Competitive analysis is an essential part of preparing a marketing plan for any Business. It is recognizing competitors and evaluating their strategies to discover their strengths and weaknesses match those of your own service or product.

With this analysis, you can be able to establish your USP (unique selling proposition) and therefore, decide on what attributes you can focus on to attract your target market.

What is Spider?

Most search engines use programs called spiders to index websites. Spiders follow hyperlinks and collect text and meta information for search engine databases. It can evaluate indexed content to help the search engine determine relevance levels to a search.

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